Prudential Patt, White Real Estate

Selling Your Home

WE ADD VALUE TO THE PROCESS

We take pride in developing ongoing relationships with our clients based on integrity, trust and mutual respect. When you list your home with us, your Prudential Patt, White Real Estate Sales Partner will launch a dynamic process with maximum professional service and minimum hassles. Our comprehensive value creation program is designed to find the right buyers for your home.

WE LIST YOUR HOME ON THE MULTIPLE LISTING SERVICE (MLS)

Your Prudential Patt, White Real Estate Sales Partner will submit your home to the appropriate multiple listing system or systems. As a result, agents and potential buyers throughout our marketplace will start prospecting your home.

WE CAN PROVIDE ATTRACTIVE SIGNAGE

With your permission, we will place our distinctive sign in a strategic location. The Prudential Patt, White Real Estate Real Estate sign is an effective round-the-clock marketing tool.

WE USE DIRECT MAIL TO IDENTIFY POTENTIAL PROSPECTS

When you list with Prudential Patt, White Real Estate, your Sales Partner will send "just listed" postcards to most of your immediate neighbors to let them know about the listing. Often, a neighbor has a friend or relative who might be a viable buyer prospect.

WE ADVERTISE YOU

We publish your home on a rotating basis in this weekly publication with a circulation of 15,000, available at 750 locations.

Regional Newspapers - We may also advertise your property in community papers. Ask your Sales Partner for details.

We will promote your property around the clock on several websites, including:

• www.pattwhite.com - With more than 36,000 visitor sessions per week, plus the ability to schedule showings on-line, this site is a very effective marketing tool. Our "Schedule a Showing" and "Showing Time" technology makes it easy for prospects to schedule appointments and to provide you with feedback on price and condition.
• www.prudential.com
• www.yahoo.com/real estate
• www.realtor.com
• www.trulia.com
• www.frontdoor.com
• www.zillow.com
• www.google.com
• www.luxuryrealestate.com*
• www.lvarmls.com

WE "REVERSE PROSPECT" TO FIND BUYERS

Your Prudential Patt, White Real Estate Sales Partner can reverse the search process on the Lehigh Valley MLS to identify and contact agents that may have buyers who are looking for a property like yours.

WE PUT OUR WHOLE TEAM TO WORK FOR YOU

With more than 55 years in the business, we have developed an extensive buyer pool. As soon as you list your property with Prudential Patt, White Real Estate Real Estate, we immediately share the listing with all of our offices and approximately 300 Sales Partners.

WE CAN ARRANGE OPEN HOUSES

From time to time, you may benefit from holding an Open House. Ask your Prudential Patt, White Real Estate Sales Partner about scheduling and advertising an Open House.

WE HAVE POTENTIAL BUYERS FROM ACROSS THE COUNTRY

Our listings are exposed to transferees entering the marketplace. Prudential Patt, White Real Estate Real Estate is affiliated with Prudential Relocation, the second-largest relocation company in the United States. Prudential Relocation completed nearly 200,000 transactions to approximately 45,000 transferees. Additionally, Prudential's Broker-to-Broker Referral program involves more than 68,000 sales associates across the country. We also have relationships with 40 other relocation companies. We are currently working with such local companies as Kraft Foods, BMW of North America, PJM, PPL, BASF, Sanofi, Olympus, Kidspeace, St. Luke's Hospital and Lehigh Valley Hospital and Health Network.

PEOPLE KNOW OUR NAME

Established in 1953, Patt, White Company has been a real estate leader for many years. To enhance its market strength, Patt, White partnered with Prudential Fox and Roach (the fourth largest Real Estate Company in the United States). This partnership provides the ultimate in Home Service advantages to our Buyers and Sellers. Our extensive corporate marketing program helps attract buyers and promote your listing to our extensive buyer pool. You benefit from our affiliation with Prudential, a 130-year-old brand name that, in consumer study after consumer study, is considered the essence of stability and reliability. In addition to Prudential's national campaign, you benefit from our local efforts, including:

• Advertising budget of nearly $500,000
• Display at Lehigh Valley International Airport
• www.pattwhite.com website

A HOME WARRANTY CAN MAKE YOUR HOME MORE ATTRACTIVE

Ask your Prudential Patt, White Real Estate Sales Partner about an optional 1st American Protection Plan. Benefits can include:

• Free Coverage - Eligible for a free no obligation seller warranty for up to 6 months.
• Faster sale - 80% of buyers would rather buy a home with a warranty, so warranted homes sell up to 15% faster.
• Higher sale price - Because warranted homes exhibit greater quality and confidence, sale prices are up to 3% higher than for unwarranted homes.
• Satisfied buyer - Warranty coverage reduces the likelihood that the buyer will become dissatisfied after the sale.

WE HELP YOU SET THE BEST PRICE

Your Prudential Patt, White Real Estate Sales Partner will prepare a Competitive Market Analysis of comparative sales, market conditions and the current "inventory" of homes for sale, and then suggest a listing and selling price that will maximize your return and achieve the best results for you. This analysis is not an appraisal. It is a representation of the Sales Partner's opinion of value based on his or her experience and knowledge of the marketplace.

WE HELP SET THE STAGE FOR BUYERS

Highly skilled and experienced, Prudential Patt, White Real Estate Sales Partners can see your home the way you can't. Your Sales Partner will offer tips on how to make your home stand out in the eyes of prospective buyers and cooperating agents.

WE CONDUCT A PROPERTY CONDITION INVENTORY

Your Prudential Patt, White Real Estate Sales Partner will complete a comprehensive property inspection to identify and itemize marketable property features and suggest any improvements that might help present your home in its best light.

YOU'LL ALWAYS KNOW WHERE YOU STAND

Your Prudential Patt, White Real Estate Sales Partner will contact the brokers who show your home and ask how they and their prospects reacted to your home and to the listed price. We will keep you informed of this feedback through our Showing Reports.

ASK US ABOUT AGENCY RELATIONSHIPS

As outlined in your Consumer Notice, your Prudential Patt, White Real Estate Sales Partner can answer any questions you might have about agency relationships.

OUR SERVICE CONTINUES THROUGH SETTLEMENT

Once you obtain an Agreement of Sale, we continue to work with you to ensure a smooth settlement process. Your Prudential Patt, White Real Estate Sales Partner will:

• Discuss what the Agreement of Sale means to you and clearly explain price, terms and conditions.
• Prepare an estimate of closing costs, including an estimate of your expected net proceeds.
• Keep you informed as inspections and contingencies are met and removed, mortgage commitments are made and settlement is scheduled.
• Help you prepare for and attend settlement, including turning off utilities, deed preparation and confirmation of net proceeds through the title company.

The Premier Group is in business to make sure our clients have all the products and services they need to purchase their home and make sure it's safe and insured. We can help to secure a mortgage, streamline settlement and insure the property. We are under the same roof as our friends and colleagues at Prudential Patt, White Real Estate, so working with us is as convenient as it gets. Premier and Prudential Patt, White Real Estate manage thousands of transactions every year, and our qualified professionals offer the best counsel and financial tools.

Mortgage
As a full-service mortgage banker, Premier Mortgage works for you - not the lending institutions - and we seek out the right terms and prices for you.

Title Insurance
Count on our well-trained, qualified professionals at Premier Land Transfer for comprehensive title insurance and settlement expertise with an unsurpassed level of proficient service.

Homeowners Insurance
Look to Premier Insurance for custom-tailored coverage that's right for your needs - including homeowners, flood, renters, even auto and life - at the right price.

THE BOTTOM LINE: WE CREATE VALUE

Prudential Patt, White Real Estate Sales Partners do more than just facilitate the sale of your home. They are Value Creation Specialists who will effectively manage the selling process. They will create value by:

• Setting the best listing price to maximize your return
• Staging your house to present your property in its best light
• Finding the right buyers through a targeted marketing program
• Negotiating the offers to get you the best selling price
• Steadying the course and handling the details
• Navigating the process to minimize obstacles
• Delivering superior results to you

When you're with the market leader and your Sales Partner is a leader too, most often you'll get a higher sales price, a lower number of days on the market, and fewer headaches and delays.

The essence, in other words, of value creation.